Monday, 21 June 2010
Blimey Oh Riley
Straying behind the lines here, but look at this, surely the ideal car for Wartime Housewife to go to rummage sales in. I passed over £1.50 for this December 27th 1944 copy of The Motor yesterday, and I think it's worth a tenner just for the front cover. By this time England was thinking that the end of the war must be in sight, as indeed it was, and the Riley ad. says: "Through the years, Riley enthusiasts have valued increasingly those excellences which so unmistakably individualize this Car of Quality. Their approbation will be further heightened, when, as expeditiously as may be, the post-war Riley comes into service." You don't get the word 'approbation' much these days, certainly not in car advertising. Note the hint of expectancy in these advertisements for so many products unavailable in the duration, marking time before everyone could run down to the shops on V.E.Day for gravy browning. And the likes of Horlicks, which was kept back for convalescing troops. I somehow doubt that Riley ever produced this car in such a 21st century colour, but when I get mine I'll be very tempted to get it resprayed just like this.