'When they had finished all there was of both food and drink, he produced a packet of Gold Flake cigarettes, and they smoked for a while, contented and at rest.'
A Glastonbury Romance John Cowper Powys, 1933.
Some of you may remember this photograph and quote from my book The Cigarette Papers, published by Frances Lincoln in 2012. It was a eulogy for the cigarette packet, brought out as a reminder that a government directive was in the offing to dispense with any individual brand design whatever. With no proper proof that it was going to work in decreasing both smoking itself and its appeal to the kiddies. We all know that smoking is simply not very good for us at all, but no authoritarian dictates about how a pack should look will make the slightest bit of difference.
I say all this again because it's about to happen for real and a totally legal product that still produces millions for the Exchequer will be reduced to taking ill thought-out orders from a grey government 'design' manual. But more than this I get very dismayed by the revisionist stance that makes anybody who talks on, say, a television antiques programme, has to make sure that any remarks about tobacco packaging and artefacts are bracketed with sanctimonious and hypocritical tut-tutting about the dreadful practices of the smoker and smoking. What would the Tommy, going over the top out of a muddy trench in 1917 with a Woodbine clamped in his mouth, have thought of us.
Anyway, if you'd like more anecdotes and extracts from literature about the fabulous packets we were once able to see without the Tobacco Police fingering our collars, then you'll find the last fag ends of The Cigarette Papers here, very cheaply indeed.
St John's Wood, London
2 days ago