So. The manufacturer of Velveeta ('bedder than cheddar') wants to take over one of our most 'treasured institutions'. Kraft's unwelcome bid for Cadbury's certainly seems to have spread the Primula amongst the Flakes, and the rumours have started. Dairy Milk is to be made in Gdansk, fingers of fudge in Poznan, that sort of thing. And England threw its hands up in horror, conjuring up visions of the violation of white-hatted lines of girls singing on production lines in blossom-filled Bournville, milk arriving by canal barge from Gloucestershire meadows, dancing under the trees in the lunch break. On hearing that Cadbury's Somersham outpost near Bristol may be closed, it suddenly became Fry's old factory, still turning out Five Boys I expect. No, as much as I bemoan the loss of our brands to corporate greed (HP Sauce made in Holland) , this is how it is. Cadbury's (I still use the apostrophe 's' they dropped years ago) is a multi-conglomerate itself, employing as it does Bertie Bassett and Jelly Babies, and will flog it immediately if the price is right. Any chance that Kraft will continue to make Fruit 'n' Nut under the apple boughs is as remote as Tomaszo Mazowieki. Of course I hope it won't happen, but sadly I think the days of awarding each other little tin CDM medals for worthy efforts are well and truly over.
St John's Wood, London
1 day ago