Wednesday, 4 January 2012
Unexpected Alphabet No 19
After aquaplaning down the Great North Road to London yesterday morning, through the worst rain I've experienced whilst driving, the clouds later scudded away rapidly to reveal this in Hornchurch. Opened as the Towers cinema in August 1935, the first double bill was The Phantom Light and Vagabond Lady. The faience-clad front elevation was designed by Kemp & Tasker, the interiors by Clark & Fenn that included a cafe and ballroom. It still seats 1,800, and was taken over by the Odeon chain in 1943 who stuck their neon sign over these architectural letters for a re-opening in 1950. The last film to be shown here was the James Bond movie Live and Let Die in 1973. And so I suppose we have to thank Mecca Bingo for revealing the sign once again. Clickety-Click.