Now. I don't remember my parents reading The Sphere magazine (or indeed similar) in the 50s, but these full page advertisements for Brooke Bond Tea somehow ring bells. They're from a series in 1955 called "Round and about with the 'little Red Vans'", and probably took their cue from contemporary Post Office posters that positioned Royal Mail vans in market squares and village streets countrywide. Mind you 'little Red Vans' is slightly coy, considering these vans are the quite beefy and utterly unique Trojans. But I'm fascinated by the illustrations, not just because they are so redolent of my childhood, but because advertisers and their agencies produced such stunning work at this time, Think Shell, Whitbread, Johnnie Walker. True commercial art, the Suffolk scene at the top is by Rowland Hilder, the Broad Quay in Bristol by Morden. Time for a cuppa.
Problem is, they aren't globally relevant ;-) And most of the brands that did this sort of work have fallen by the wayside or have been snapped up and neutralised by some "global player".
Good question Stephen. Brooke Bond delivered by a red Trojan would obviously be high on the shopping list, but in the Unmitigated Cabinet of Curiosities is a 1950s Typhoo packet, the fabulous swirly grey and red one. (Typhoo is Chinese for 'doctor' apparently.) My bog standard Earl Grey should be decanted into it.
I am a designer, writer and photographer who spends all his time looking at England, particularly buildings and the countryside. But I have a leaning towards the slightly odd and neglected, the unsung elements that make England such an interesting place to live in. I am the author and photographer of over 25 books, in particular Unmitigated England (Adelphi 2006), More from Unmitigated England (Adelphi 2007), Cross Country (Wiley 2011), The Cigarette Papers (Frances Lincoln 2012), Preposterous Erections (Frances Lincoln 2012) and English Allsorts (Adelphi 2015)
"Open this book with reverence. It is a hymn to England". Clive Aslet
Preposterous Erections
"Enchanting...delightful". The Bookseller "Cheekily named" We Love This Book
The Cigarette Papers
"Unexpectedly pleasing and engrossing...beautifully illustrated". The Bookseller
Cross Country
"Until the happy advent of Peter Ashley's Cross Country it has, ironically, been foreigners who have been best at celebrating Englishness". Christina Hardyment / The Independent
More from Unmitigated England
"Give this book to someone you know- if not everyone you know." Simon Heffer, Country Life. "When it comes to spotting the small but telling details of Englishness, Peter Ashley has no equal." Michael Prodger, Sunday Telegraph
9 comments:
Nice. Whatever did we do before nostalgia?
Well, I suppose we've always had it Mike. Peasants huddled around a smoky fire on the Sussex Downs wishing the Romans would come back.
Neuralgia
Fantastic. More vintage commercial art, please!
Oh there will be Phil, there will be. Getting the taste.
Problem is, they aren't globally relevant ;-)
And most of the brands that did this sort of work have fallen by the wayside or have been snapped up and neutralised by some "global player".
Too true Sue.
Just an idle thought, what brand of tea is the choice of 'Unmitigated England'?
Good question Stephen. Brooke Bond delivered by a red Trojan would obviously be high on the shopping list, but in the Unmitigated Cabinet of Curiosities is a 1950s Typhoo packet, the fabulous swirly grey and red one. (Typhoo is Chinese for 'doctor' apparently.) My bog standard Earl Grey should be decanted into it.
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